~ Promotional Products, used as dimensionals in direct mail solicitations, can boost response rates by up to
75%, according to a study by Baylor University.

~ Recipients of Promotional Products remember the advertiser's name.  A study by Schreiber & Associates
(Peoria, IL) showed that 39% of the people receiving a promotional product could recall the name of the
advertiser as long as six month after they received it.
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